Meet Charlene

A woman with short, curly, blonde-tinted hair, wearing hoop earrings and a black sleeveless top, poses against a teal background.

Charlene is a seasoned strategist and people-first leader with over a decade of experience building teams, systems, and cultures that scale. Her career began in Law, followed by HR and talent strategy, where she spent more than 10 years shaping how organizations attract, grow, and retain top talent across industries.

With a deep understanding of how people and processes intersect, Charlene quickly became known for bringing structure to creative environments without stifling innovation.

Over her career, the premise has been to help organizations scale with clarity, lead talent strategy, build inclusive workplace cultures, and design systems that support sustainable growth.

Charlene has seen firsthand how operational chaos can stifle creativity and how a strong people strategy can unlock real momentum.

A white desk with a potted green plant, a black notebook, a striped spiral calendar, and a black pen.

What FORMA is now known for

  • Diagnosing before building

  • Structure without overengineering

  • People-first systems

  • Calm, confident leadership support

  • Growth readiness—not hustle

INTRODUCING FORMA…

I help startups, nonprofits, and growing organizations build operational systems that actually works—not just look good in a presentation.

The value lies in bringing clarity to how your business functions day-to-day. I help you think strategically about how all parts of your organization work together, then translate that vision into processes, systems, and project plans that drive execution. So you can focus on what you do best: creating, leading, and scaling.

With 10+ years across operations, talent strategy, and cross-functional leadership, I partner with you to design simple, scalable systems that bring alignment and momentum to growing teams.

What I do

I provide consulting and fractional operational support across:

  • Strategic process design

  • Standard operating procedures (SOPs) and workflow development

  • Project management and initiative execution

  • Talent strategy and workforce planning

  • Recruiting, onboarding, and performance management systems

  • Operational infrastructure and people operations

Work I've led

Over the course of my career, I've:

  • Designed operational processes that connected strategy to daily execution, helping teams move faster with greater clarity

  • Led complex, multi-stakeholder projects from vision through implementation—keeping teams aligned and on track

  • Created scalable frameworks for hiring, onboarding, performance management, and team operations that grew with the organization

  • Managed project timelines and deliverables across competing priorities while maintaining quality and stakeholder buy-in

Why work with me

  • I'm a clarity catalyst. I see how the pieces should fit together strategically, then build the processes and manage the projects that make it happen.

  • I bridge the gap between vision and execution. You won't just get a framework—you'll get actionable systems, templates, and hands-on support to implement them.

  • I operate across functions. Whether it's operations, people strategy, or key initiatives, I understand how to align teams and create infrastructure that scales.

  • I care about sustainability. I design systems that are both effective and human-centered—built for long-term success, not short-term band-aids.

If you're building operational foundations, aligning cross-functional teams, or need support executing strategic initiatives—I'd love to explore how we can work together.