Meet Charlene

A woman with short, curly, blonde-tinted hair, wearing hoop earrings and a black sleeveless top, poses against a teal background.

Charlene is a seasoned strategist and people-first leader with over a decade of experience building teams, systems, and cultures that scale. Her career began in Law, followed by HR and talent strategy, where she spent more than 10 years shaping how organizations attract, grow, and retain top talent across industries.

With a deep understanding of how people and processes intersect, Charlene quickly became known for bringing structure to creative environments without stifling innovation.

Over her career, the premise has been to help organizations scale with clarity, lead talent strategy, build inclusive workplace cultures, and design systems that support sustainable growth.

Charlene has seen firsthand how operational chaos can stifle creativity and how a strong people strategy can unlock real momentum.

A white desk with a potted green plant, a black notebook, a striped spiral calendar, and a black pen.

What FORMA is now known for

  • Diagnosing before building

  • Structure without overengineering

  • People-first systems

  • Calm, confident leadership support

  • Growth readiness—not hustle

INTRODUCING FORMA…

I work with creative agencies and growing teams that have hit an operational ceiling — where the way they're working is actively getting in the way of how far they could go.

Creative work thrives on momentum. But when your internal systems can't keep up with your growth, the chaos starts to cost you — in missed deadlines, misaligned teams, hiring delays, and founders spending more time managing problems than leading their business. That's where FORMA comes in.

I build out the systems, workflows, and people infrastructure that give creative teams the operational backbone they need to scale with clarity and less chaos. Not rigid corporate frameworks — but lean, intentional structures built around how creative organizations actually work.

With 10+ years across talent strategy, people operations, and cross-functional leadership, I partner with creative founders and agency leaders to design simple, scalable systems that bring alignment and real momentum to growing teams.

What I do

I provide operational support for creative agencies and growing teams across:

  • Creative operations and workflow design — building the processes that keep projects moving and teams aligned without the constant back-and-forth

  • Talent acquisition and people infrastructure — hiring frameworks, onboarding systems, and performance structures built for creative environments

  • Workforce planning and team architecture — helping you think strategically about who you need, when you need them, and how they fit into your growth trajectory

  • SOPs and operational documentation — translating how your team works into systems that don't live only in someone's head

  • Initiative execution and project management — supporting key projects from vision through implementation so nothing falls through the cracks

Work I've led

Over the course of my career, I've collaborated on operational infrastructure that included designing hiring and onboarding frameworks that scaled with the organization, building workflow systems that reduced friction and helped teams move faster with greater clarity, leading complex multi-stakeholder projects from planning through delivery while keeping teams aligned, and creating people operations foundations that supported sustainable growth without losing culture in the process.

Why work with me

  • I bring structure without stifling creativity. Creative teams don't need corporate bureaucracy — they need systems that support the way they think and work. Everything I build is designed to create clarity without slowing you down.

    I bridge vision and execution. You'll get actionable systems, and hands-on support to actually implement what we build together.

    I diagnose before I build. Every engagement starts with understanding how your team is really operating — not just how it looks on paper That means the solutions we create are targeted, not generic.

    I build for the long term. The goal isn't to fix today's fire. It's to design infrastructure that grows with your team — so the operational ceiling you've hit becomes the foundation you scale from.

If you're building operational foundations, aligning cross-functional teams, or need support executing strategic initiatives—I'd love to explore how we can work together.